Dear Mother,

Julie and sons

Children and mothers never truly part, bounded in the beating of each other’s heart.   — CHARLOTTE GRAY

When I began thinking about making a better baby carrier, I did my marketing research and competition analysis to confirm my suspicion that there was a hole in the market that needed filling and then started with a clean slate. I didn’t want to reinvent the wheel. I wanted to truly improve the postpartum experience, and to do that I had to think outside the box and see with fresh eyes.

The art of careful observation was taught to me by my co-teacher at Stanford’s preschool years ago, but I have never forgotten it. Nap time every day was set to Peter and the Wolf and Eric would watch what bar of music each child fell asleep on, and record it on a chart…every day…and each day..low and behold… it was on approximately the same bar…unless that particular child was having a bad day. Eric was a practicing Zen Buddhism, and a research biologist by training, and had a lot of unusual ways about him…all which I grew to love and admire. Eric could make nap-time a lesson in careful observation, and magical. I used this practice of falling asleep to the same music with my second son, and found it worked just as well at home. We are creatures of habit.

Truly observing the newborn revealed the obvious to me: they are all folded! However, few baby carriers honored this aspect of the newborn’s physiology. The easiest way to suspend a baby when standing is to put them in a saddle, spread its legs, and let them dangle. Maybe that’s OK for an older babies, but not for these little guys. What are we thinking?

And then there’s the ‘slings’, that let them curl up a little too much…are you in there? are you breathing?

And the MOBY, which I really do love, once you master the art of wrapping and hope that you did it right and the baby doesn’t fall out,  which is just about the time you have to unwrap anyway, because baby needs a diaper change.

So the design problem was: How to stick a newborn in a curled, fetal position on the chest of its mother/adult, in a safe, comfortable position?

Answer: You put the baby in a ‘bag’, and put the ‘bag’ in a ‘baby pocket’ that is secured to the adult, and cover both of them with a ‘2nd skin’ that holds them together.

Simple, right? Wrong…but with persistence, a little feminine ingenuity, and an motivation to really make a difference, the Nesting Days Newborn Carrier began to take shape.

Julie, Your Chief Mother Officer

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